So why the money heart? Well, that's the nexus of what we do—emotion and consumerism. It's at the—wait for it... "heart" of every brand. I love writing, but ultimately it's still about salesmanship. Get people to feel something they can't replace with a different brand or a different product. Connect on a more substantive level. That's what I always strive to do. It's the least I can do since I'm asking for your time and dollars. Right?