MassMutual: Future. Legacy. Business.

Web campaign for AA retires and entrepreneurs.

Web campaign for AA retires and entrepreneurs.

Web campaign for AA retires and entrepreneurs.

For African American retirees and small business owners, “protecting” is job one.

So we gave MassMutual a site that showcased its capacity to protect AA’s Future, Legacy, & Business via products and education modules. Then we spread the word 360º style.

  • Role Copywriter

  • For MassMutual Financial Group

  • Date 2005

  • Type Website Redesign + Digital extensions

  • URL www.MassMutual.com

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