Spectrum: Ditch the Dish
Part of a digital series of competitive pun-jokes that get at the heart of everything we hate about dish providers.
Part of a digital series of competitive pun-jokes that get at the heart of everything we hate about dish providers.
Part of a digital series of competitive pun-jokes that get at the heart of everything we hate about dish providers.
Knock-Knock—
Who’s there?
Dad jokes!
When Spectrum needed to push Internet and TV sign-ups, I dusted off my bluetooth, cardigans, dad bod and utter lack of shame and got to work.
The result: “Ditch The Dish!” a pop-up digital comedy show featuring the funny-for-real KevOnStage. A digital comedy legend, Kev pops up with quick-hitting “intentionally dad” jokes about the struggles of bad internet and corny cable. Each spot disarms with cute fun.
The result?
A 360º campaign that garnered enough digital sign-ups and inquiries to make our client laugh out loud.
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Role Copywriter
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For Charter Communications
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Date Jan 2020
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Type Digital/Social Campaign
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URL spectrum.com
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