Hadji Writes, Writer

Spectrum needed to show how its Spectrum Internet and TV opens your home to BIG possibilities.

So I combined big influencers @KevOnStage and @TonyBaker and @TahirMoore with small visuals to create a simple, yet hard-hitting comparative story.

The result?

“Tiny Home” became Spectrum’s highest-performing African American DRTV spot EVER, topping their “Homecoming” campaign (also mine).

In “Tiny Voices” Tony Baker makes the switch as tiny @TahirMoore and @KevOnStage duke it out.

Both spots performed so well in urban markets they were added to Spectrum’s general market media buys where they outperformed Spectrum’s general market agency work.

We blew it out a full 360º effort with DR print, radio, and more.