INFINITI QX: Inspired Performance
Trifold glossy magazine spread.
Trifold glossy magazine spread.
“Inspired Performance” was the launch campaign for Infiniti’s QX SUV. My focus was print, digital outdoor, and radio for the AA market.
We told an aspirational story of high performance carrying high-class luxury for the urban luxury SUV driver. We navigated Black, urban and general market without pandering to or slighting any.
The result was a beautiful and lucrative ride.
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Role Copywriter
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For Infiniti Motors
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Date 2014-2016
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Type Magazine + Digital + TV
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URL infinitiusa.com
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