PNC Bank: KNOW 360º
Black History Digital/TV
Family Anthem digital
“(Know) Your finances” magazine
“(Know) making moves” print
“(Know) Your mistakes” magazine
“Like a Boss” TV spot/digital spot
How/When print
Let your dollar work! (Digital)
Queens Get The Money - TV/Digital
“KNOW” was PNC Bank’s 360º campaign for the African American market. We combined empowering life moments with actionable financial knowledge for urban professionals, entrepreneurs, and retirees. “KNOW” was the aspirational rally-cry across executions.
“KNOW” sparked a 45% increase in downloads of PNC’s personal financial mobile apps plus significant increase in business account signups.
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Role Senior Copywriter
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For PNC Bank
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Date 2016-2019
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Type 360º campaign (Web film + TV + Magazine + Digital + Radio)
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URL pnc.com
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