Spectrum: Housewarming 360º

Glen “Beleaf” Henry took to Youtube and IG to spread the word...

FSI Print

:60 national spot feat. up-and-coming social influencers Kevin Fredericks and Beleaf Melanin.

DR Print

As a freelancer, I got Spectrum to do its first fully 360˚ AA DRTV campaign with social influencers!

We hired rising comedian/social influencer Kevin Fredericks (@KevOnStage) along with legendary indie hiphop artist and king of digital dads-at-home Glen “Beleaf Melanin” Henry (@BeleafInFatherhood) for an integrated TV, social, mobile, print and direct mail campaign.

Our creative combined with their following flipped ‘Housewarming’ into Spectrum’s most successful direct response campaign of 2019, outperforming Spectrum’s general-market agency’s work.

  • Role Copywriter

  • For Charter Communications

  • Date 2019

  • Type 360º Campaign (TV, Digital, Social, Mobile, Print)

  • URL www.Spectrum.com

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