Lucid Air: ...Becoming


digital banner/outdoor board

outdoor/dgital.

banner


digital banner.
I met a company that finally nailed the luxury EV: Lucid. They inspired me to create a worth their vision.
For Lucid Air—their first model—I went “teaser”: wanted to talk to a High-minded. Different angles. Excite the senses.
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Role Creative Director + Writer
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For Lucid Motors
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Date 2020
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Type Brand Launch Teaser Campaign
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