Lucid Air: ...Becoming

digital banner/outdoor board

outdoor/dgital.

banner

digital banner.

I met a company that finally nailed the luxury EV: Lucid. They inspired me to create a worth their vision.

For Lucid Air—their first model—I went “teaser”: wanted to talk to a High-minded. Different angles. Excite the senses.


  • Role Creative Director + Writer

  • For Lucid Motors

  • Date 2020

  • Type Brand Launch Teaser Campaign

  • URL www.LucidMotors.com

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