INFUSION Agency Rebrand
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"Infusion Is..." Agency Show Reel (2:39)
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Infusions - wisdoms and sayings that crystalize our vision
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"Infusionisms..." digital booklet
Advertising agencies can brand everything but themselves (Fortunately, I’m good at that, too.)
Castells was my home for 3.5 years. Launched in 1998, they needed a new voice; a soul. So, we began with a name-change: “INFUSION by Castells” (now. just INFUSION.) Next, a clearer mission: Become a truly multicultural shop, not just a Hispanic-centric vendor (as they were for 20 years).
I articulated a unique vision crystalized thru smart inclusive philosophy. Expressed some “Infusionisms”— bite-sized, truisms and insights for clients and pros alike. I also scripted up a fresh website. a fresh agency showcase video that really shines.
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Role Senior Copywriter/ACD
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For Infusion by Castells LA+NYC
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Date 2022
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Type Corporate Agency Rebrand (Website incl.)
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