Lay's: Dipped in Culture

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Oxtails Culture Banner/Outdoor Ad

"Original Culture" Digital. Print.

Flats Drumsticks Ad

"Dipped in The Culture" Banner. Billboard.

"Jollof chip" ad

"Collard Greens" desktop skin

Our new Lay’s chips are dipped in the culture. Flavors born of some of our most beloved cuisine from African American culture and across the African Diaspora. It’s not just our flavor, it’s our culture! Chips just got real.


  • Role Copywriter/CD

  • For Lay’s (Frito-Lay)

  • Date 2024

  • Type Digital. Print. Outdoor.

  • URL www.Lays.com

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